HTC går i partnerskab med UEFA Champions League og UEFA Europa League.
HTC har i dag annonceret en treårig aftale der gør HTC til den globale officielle telefon-leverandør for UEFA Champions league og UEFA Europa league.
Peter Chou, CEO HTC, udtaler om det nye partnerskab (oversat fra engelsk):
“Fodbold fremkalder så megen lidenskab rundt om i verden, og vi er glade for at blive partner med en af de førende sportslige mærker i verden. Vi vil arbejde tæt sammen med UEFA for at tilbyde fodbold oplevelser til alle fans, samt at give en rigere samlet mobil oplevelse.”
Som en del af partnerskabet vil HTC også være den officielle smartphone-leverandør partner for UEFA Super Cup finalen i 2013 og 2014, samt UEFA kvinder Champions League finalen 2013, 2014, og 2015.
Uddrag fra pressemeddelsen:
Kicking off in January 2013, the partnership places HTC at the center of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.
Gianni Infantino, UEFA General Secretary said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale
This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.
Kilde: Pressemeddelse